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Jack Allan

Jack Allan

Jack Allan is the 22 year old founder of 95 Social, an Edinburgh based start up encouraging Scotland’s small businesses to think differently about social media. Jack believes in demonstrating a business’ personality and the use of simple yet well thought through content to engage and maintain an audiences’ attention on social media.
As a student, Allan became tired of the theoretical side of a traditional British university education and actively sought practical business experiences for himself, learning something new each time. Working alongside fellow students, he quickly identified the depth of talent that can be found on the UK’s university campuses and set about creating the business plan for what would ultimately morph into 95 Social in its current form.
Following spells working with both small and large organisations in Hong Kong, Malaysia and at home in Scotland alongside his studies, Jack launched 95 Social to educate and assist small business owners across the UK in the intricacies of Social Media marketing in 2017. Where other social agencies use a large team of marketing veterans, 95 Social aim to utilise the creativity of social media native students to deliver their clients’ messages. A recent Heriot Watt graduate himself, Jack is a strong advocate of students gaining practical real life experience as opposed to the theoretical education that University offers.
Despite being in its infancy, 95 Social is already working with a number of clients predominantly based in Edinburgh. Jack holds the belief that Social Media is and will increasingly be the most important aspect of small business marketing. With an understanding of how each of the major social media platforms work and the way in which audiences react to specific types of content, Jack is able to assess and implement quality social media strategies on modest marketing budget.

Karen Yates

Karen Yates

Karen is a former NHS Director and Chief Executive and serial entrepreneur – having run her own businesses since the age of 19. With her company Karen Yates Associates Limited over the last 30 years she has built a reputation of being a ‘fixer’ in the Public Sector, bringing her unique approach to organisational development and transformational change programmes in large organisations.

In 2015 Karen established a new company to share her expertise with start-up businesses and established small businesses wanting to step-up. Karen’s passion is to work side by side with extra-ordinary, ordinary people to build on their strengths; harness the power of the new digital/information age and create sustainable, profitable businesses that they love.

As a Business Growth Coach and Mentor Karen works with clients across the UK and is a Business Advisor with the Entrepreneurs Academy London.

In 2016 Karen moved to live and work in Scotland, having fallen in love with the beautiful coastal town of North Berwick!

Since arriving in Scotland Karen has built a free online community of like-minded business people the ‘Ideas Into Action Collective’  and has created a range of Business Bootcamps; Workshops; Masterclasses and Coaching Programmes (both online and offline) to help small businesses to find clarity; capitalise on their strengths and gain momentum in order to turn the ideas into action.

Catherine Watson

Catherine Watson

Well, I’ve been involved in technology in one way or another since 1980 (38 years ago, what’s that about?!?). I pre-date Windows and the Internet so to say I have witnessed a lot of change would be an understatement. What draws me to technology is not that I’m a nerd (although some people who know me might dispute that) but the freedom it offers and the time it saves. As a single Mother in the 90’s, technology enabled me to run a business from home and work around my two young daughters and now, as a carer for my Father currently, who is living with Dementia, it allows me to keep working.

Thanks to the Internet, learning is no longer the preserve of those who have a large budget to pay for it. If you learn how to learn, once you are off and running with something all the resources are out there to help you get better. I don’t come at technology from a technical viewpoint. I use it to help save me time and money and make my life easier and I’m lucky that what I do for a living involves working with individuals and organisations to share what I’ve learned to help them do the same.

I’ve been involved in many contracts designing and delivering successful programmes covering a variety of topics including IT skills, Sales and Customer Service, Account Management, Leadership, Management and Goal Setting/Personal Development. I have extensive experience in the Financial, Marine, Legal and Property sectors in addition to contacts in Primary and Secondary schools.

Warren Cass

Warren Cass

Warren Cass is one of those rare speakers that inspires, entertains and informs. An entrepreneur with 25 years of running his own businesses, he has experienced huge success and tasted the bitter pill of failure. All of these lessons and stories are shared when he speaks…. Always from the heart! Warren is straight talking with a no nonsense presentation style. His passion for business shows, especially when he talks about relationships, influence & marketing.

All of his talks contains ‘real life’ examples so his audiences can relate to the ideas that he shares and wherever possible he gets them involved with the content. At heart Warren is a geek, someone who loves to figure out why and how things work, he firmly believes we live in times of significant change, and to stay ahead of the curve, we need to understand the game.

On a Personal Note; Warren is a father of two beautiful young adults and a husband. His passions include skiing, chilling out with his guitar and listening to dusty old vinyl records.

Kate Field

Kate Field

I am an experienced HR professional with a background in various sectors including the NHS and Education. I am a Chartered member of the CIPD and have a raft of experience in dealing with a range of HR and Employment law issues both in union or un unionised environments. As a Hr consultant I deal with a diverse range of companies supporting them with a variety of HR matters.

Geoff Nicholson

Geoff Nicholson

“The Instigator of Success”Geoff is the founder of GN Coaching and the creator of Stress IQ an evolutionary system that combines stress management with success and life coaching strategies. His concept assists you in achieving your goals and creating a better integration with your work and lifestyle.

Geoff is passionate about supporting people in overcoming stress and increasing their performance, confidence and supporting them in achieving their biggest goals. In 2007 only a year after his darkest moments, he founded GN Coaching having been trained by some of the best minds in personal development including Jack Canfield Americas number one success coach.

I am very fortunate to have found my purpose and passion in life. My role is to assist people like you to challenge and support you in creating a vision of what you want to achieve, to set the goals needed to achieve those targets to support you in creating and living the life you truly desire.

Geoff’s values are simple but core to his work, Authenticity, Honesty, Passionate oh and of course work has to be fun because the more we enjoy what we do the more you increase your chances of success.

Ian Preston

Ian Preston

Ian is a leading Keynote Business Speaker, Trainer & Business Coach.

He has spent the last 30 years in Sales & Marketing and has taken a particular interest in the art, science and psychology of selling, which he has shared by training & coaching many teams and individuals over the years.

Ian recognised that LinkedIn was a massively underutilised marketing tool and now spends a lot of his time working with individuals and businesses to help them use LinkedIn more effectively to find, connect and engage with their ideal clients.

Ian runs his own consultancy business which in addition to sales development and the better use of LinkedIn, also provides services associated with lighting and education.

Jen Hinds

Jen Hinds

With over 20 years of experience in Marketing & Communications, and having run her own business for over 14 years, Jen maintains that the most effective form of marketing she has ever done for her own business is networking – both on and offline. She is also the Regional Leader for 4Networking, the business network that she joined over seven years ago, and has responsibility for 20 networking groups in the North West of England.

Jen is passionate about helping small business get the most from their networking activity and how it joins up with online networking. Her energy and enthusiasm are what make her talks fun AND effective.

PEOPLE WHO HAVE ATTENDED JEN’S WORKSHOPS IN THE PAST HAVE SAID: “Very engaging” “Where did the time go? Today was a day very well spent!” “Fabulous, friendly, engaging. Very likeable!” “Lively, enthusiastic and clear delivery. Very knowledgeable.” “Enjoyed the workshop, could listen to Jen all day”