If you always do what you’ve always done, then you’ll always get what you’ve always got – unless things change. The world of marketing has changed – so much so that it’s almost unrecognisable to how it was 20, 10 or even 5 years ago. Nowadays, if we always do what we’ve always done, we don’t always get what we’ve always got. In fact, always doing what we’ve always done means we may well get nothing. Digital marketing in particular has developed so much that there are now countless opportunities to spend money and it’s hard to understand what you should do, and perhaps more importantly, what you shouldn’t do. Many small to medium-sized businesses feel a bit lost, particularly when the they don’t have much marketing knowledge or training, and yet are expected to jump into the world of digital marketing with both feet.
Faced with this issue, we developed the ‘going on a date’ model of marketing. Pretty much everyone has gone on a date and knows what’s involved. Everyone has had a relationship in some form or another, with partners, parents, friends etc. and everyone understands what we do to create and maintain a successful one. The ‘going on a date’ model breaks marketing down into simple, manageable stages which are familiar to us all. In this talk we explain why marketing is like going on a date and how, if you use and follow this model, you can develop a quality marketing strategy with tactics that support your business objectives.